The STRAIGHT UP Ceramic Straightening Brush gives you smooth, straight, frizz-free hair in half the time it takes to use a flat iron. Ceramic heated plates surround individual ionic bristles that simultaneously section and straighten as they glide down the hair. Unlike most heated straightening brushes, STRAIGHT UP gets hot and stays hot. Its powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass. The Cool Tip Ionic Bristles reduce frizz and allow styling close to roots without burning, while their smooth non-grip surface glides easily through the hair. The STRAIGHT UP’s digital LED clearly displays the temperature selected from 7 heat settings ranging from 330˚F to 450˚F.